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Writer's pictureBrock Williamson, CFP®

The Goodness of Gratitude

Tis the season of gratitude! Thanksgiving is perhaps one of the most underappreciated holidays, but most needed. Given the contentious and divisive election season we have endured, and the possibility that the winner is not what you wanted, it may be difficult to be thankful. But it’s worth the effort because gratitude results in greater and more enduring contentment.1 

 

Contentment is Not Circumstantial 

 

There is no doubt that when things go our way, when we get our desired outcome, it is easy to feel grateful and be content. That’s like riding a bike downhill – it doesn’t take much when things are easy.  

 

But when life doesn’t go our way, we can still be content. And that’s because our contentment has more to do with the focus of our lives than the circumstances of our lives. Granted, this may not be easy. When going through a personal trial it can be like riding a bike uphill – it can take a lot of effort! 

 

The good news is that each one of us is in control of what we focus on, and what we choose to let go.  

 

Reflecting and Expressing Gratitude 

 

While the media reminds us of everything that is wrong in society, we can choose to take time each day (or week) to reflect on the good things in life. That will increase our personal contentment, despite the challenges of life. 

 

And when we include others – when we recognize how others have helped us, and express that gratitude to them, it is a double whammy. Not only is our contentment increased from expressing gratitude, but we help another feel valued, which increases their contentment. 

 

Thank You 

 

I am grateful for you. Thank you for your trust and confidence in me. Thank you for the privilege to know and work with you. Thank you for taking my advice. Thank you for being a patient investor, I know it’s not always easy.  


©The Behavioral Finance Network 

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